Honolulu Coffee
You had me at Aloha.
Year
2018
Discipline
Hospitality
Services
Art/Creative Direction
Commercial Photography
Illustration
Editorial
Environmental Design
Signage & Wayfinding
Integrated Campaigns
Collaborators
Photography by Shawn Image
Illustration & Mural by Vivi Feng / Sean Cao / Katharine Yi
Honolulu Coffee envisions to be recognized as the premier Farm to Cup coffee company in the world, focused on the ultimate Hawaiian coffee experience while embracing the Spirit of Aloha. The Hawaiian style concept allows customers around the world to taste the great Kona coffee and outstanding service.
Netmate complemented the 80’s retro Hawaiian motifs in the interior with the original graphic illustration inspired by the predominant themes associated with the island. The design brings a sense of trendy and playful personality to the range of collateral designed for the café – from the menus, flyers to the posters. The art direction combined with the graphic designs creates an incorporation of reference points from a specific era of Hawaiian culture, but avoids too much nostalgic design, ensuring the overall experience feeling modern and fresh.
